Creating Change Part 1: Know Your Audience

This is the first of a four-part series called Creating Change. In this miniseries, we'll be walking you through the four-step process entrepreneurs and non-profit leaders should follow to create an effective program for their audience. This episode will focus on the needs assessment - also referred to as the user-centered approach. We'll discuss how knowing your audience can reduce your risk of creating an unsuccessful product or program and we'll cover the best techniques for gathering the information you need before you begin the planning phase of your program.